SEXY HAIR CONCEPTS is a vanguard, hairdresser-led enterprise in the professional beauty industry that is committed to enhancing the human potential of its members by creating fun new products that summon emotion, and educational systems that provoke thought and artistry. Hairstylist and business visionary, Michael O'Rourke, founded SEXY HAIR CONCEPTS by ECOLY in 1992. Having owned and operated a 35-unit successful salon chain in South Africa before coming to the United States, O'Rourke founded the Carlton Hair Care and Hair Health and Beauty Stores in Southern California, a 30-unit salon and store chain, before starting Ecoly International.