Rusk Sensories represent a new era in haircare. This unique collection provides not only the benefits of natural, botanical ingredients, but a totally new chemistry as well, CFT, or Compressed Formula Technology. Compressed during their formulation, Rusk Sensories expand with a little water and gentle manipulation, transforming their physical appearance while releasing their provocative botanical/ozonic aromas for an irresistible sensory experience. And that’s not all. With Compressed Formula Technology, you use 30% - 50% less product to get double the performance!