PureOlogy is Pure Genius

PureOlogy is the first and only prestige hair care line for colour treated hair that offers Longer Lasting Hair Colour - Guaranteed!™

Made from only the finest proprietary ingredient technology, you can see and feel the difference with PureOlogy instantly- products that extend hair colour life and dramatically improve hair condition.

Why is PureOlogy the most significant advancement in hair colour care technology? Several years of research revealed that there have been virtually no technological advancements in hair care for colour treated hair since the 1950's. Harsh sulfates formulated in shampoos in the 1950's, which strip hair colour and damage hair, are still being used today. In an effort to maximize colour retention, PureOlogy discovered the first prestige ZeroSulfate®, salt-free (sodium chloride) shampoos to gently cleanse the hair without stripping colour. This is good news for the 85 million women and men who colour treat their hair! The entire PureOlogy collection uses our proprietary ingredient blends including our exclusive Anti-Fade Complex™, nano emulsion ingredient technology, certified organic botanicals and AromaTherapy essences. It's Longer Lasting Hair Color Guaranteed®...the only guarantee like it in the professional beauty industry.

Zero-Sulfate®: PureOlogy proprietary blend of sulfate-free, salt-free (sodium chloride) shampoos formulated from a blend of extra gentle cleansers derived from coconut, corn and sugar to help protect hair from colour stripping and prolong colour life.

Exclusive AntiFadeComplex™: PureOlogy is "pure genius" with its revolutionary ZeroSulfate® Shampoos and exclusive AntiFadeComplex™. This ingenious blend of ingredients extends the life and vibrancy of hair colour while providing a pampering, luxurious experience. Made up of UV-inhibiting, protective sunscreens and potent antioxidants including Heliogenol, Vitamins C and E and Superoxide Dimustase. Our AntiFadeComplex™ hold the secret to long lasting colour protection.