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Alterna - short for "alternative" - is the professional hair care line that is inspired by, and designed for the true demands of today's salon professional and their client.
Launched in January 1997, Alterna Hair Products were born from years of intense research and development. Alterna's goal is to continually push the envelope by revealing the latest in hair care ingredients and technologies in order to shape the future of professional hair care.
Launched in January 1997, Alterna Hair Products were born from years of intense research and development. Alterna's goal is to continually push the envelope by revealing the latest in hair care ingredients and technologies in order to shape the future of professional hair care.
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