1. Is it safe to color near such a sensitive area? - Yes. We have developed a special formula to color the hair down there. It's no-drip and safe as long as you follow directions. Always remember betty color is for external use only.

2. Why should I use betty color rather than an off-the-shelf haircolor? - Off-the-shelf haircolor products are permanent, harsh and not intended for use near this sensitive area. Betty color is the only gentle, no-drip formula designed for the hair down there.

3. How often should I use this product? - Use it every time you color your hair, or as often as you wish. Reapply the color anytime you feel it needs a boost.

4. What if I want to go back to my original color? - No problem. Just use the betty kit that most closely matches your original color.

5. Will it rub off on my underwear? - No. Betty color will not rub off on underwear or other clothing, nor will it rub off with physical activity.

6. Can men use it, too? - Absolutely. We have found many men want to cover their grays down there, too.